It still has to taste great and be a good value!
The economic slump took a toll on food manufacturers’ new product launches in 2009, including launches of products with “all-natural” or organic claims, according to market research firm Mintel.
Mintel reported that a review of its Global New Product Database (GNPD) showed food and drink product launches last year declined by nearly 30 percent from 2008.
Most categories saw decreases due to the down economy, said Lynn Dornblaser, leading new product expert at Mintel, in a news release. “Natural and organic products, which saw large increases in 2008, took a few steps back in 2009 due to their higher price points,” she noted.
Food and drink introductions with an all-natural claim decreased to 13 percent of all launches in 2009 from 15 percent in 2008. The organic claim showed a similar decline, to 10 percent of all launches from 12 percent in 2008.
April 12th, 2010 at 5:20 pm
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May 4th, 2010 at 4:42 am
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Mintel reported that a review of its Global New Product Database (GNPD) showed food and drink product launches last year declined by nearly 30 percent from 2008…..